PENGARUH PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI PT. CATURKARDA DEPO BANGUNAN Tbk. GERAI DEPO BANGUNAN BEKASI

Abstract

This research was motivated by the increasing number of consumers who switched to shopping at supermarkets rather than traditional markets. The purpose of this study is to determine the influence of promotion and service quality on purchasing decisions at PT Caturkarda Depo Bangunan Tbk. Bekasi Building Depot Outlet. This research is a quantitative research with a sample of 100 respondents and the population in this study is
customers of Bekasi Building Depot Supermarket. This study used Likert scale questionnaire method, literature, and observation. The significance figure is 0.000. Where the significance value is 0.000 < 0.5, which means Ho is rejected and Ha is accepted or promotion variables influence purchasing decisions at Supermarket Depot Gedung Bekasi. The result of the partial test (Test t) that there is an influence between promotion and
service quality on purchasing decisions. The significance figure is 0.000. Where the significance value is 0.000 < 0.5, which means Ho is rejected and Ha is accept ed or promotion variables influence purchasing decisions at Depo Gedung Bekasi Supermarket. The percentage that contributes the influence of Promotion and Purchase
Decision to Purchase Decision, namely R2 = 0.310, contains the understanding that 31% (0.310 x 100%) contributes promotion variables and service quality variables to purchasing decisions. While the remaining 69% is influenced by other factors (100% -31%).