PENGEMBANGAN JEJARING BISNIS BERBASIS MEDIA DIGITAL SEBAGAI RESILIENSI PEREMPUAN DEMI KETAHANAN EKONOMI KELUARGA

Abstract

The Economic crisis and Covid-19 pandemic made people in society realize that they’re vulnerable and poor. Many programs of social protection have already been launched by the government like Cash Transfer (BLT), electricity subsidies, and internet kuota to support distance education (PJJ). But it hasn't touched all on target and sufficient for those affected by the recession. A husband losing their job or business failure forces women to find additional alternatives. Face to face restrictions, avoid virus and digital media transformation demanding women to adapt (resilience) develop network commercials via the internet. Attempting women, housewives, in starting business based on digital media became important to review in the perspective of participatory social planning. Purpose: Research exploring concept and activity resilience women for family economic resilience. Methodology: Paradigm constructivism research, participatory method through research and practice online business. Hasil: after training and practicing business through digital communication media, women with housewife status can develop relationship networks or connectivity. Resilient women in mastering business-based digital communication in motivation develop family economic resilience. Implication: There empowerment women in participant housewife in online business for helping family economy.