PENGARUH KUALITAS PRODUK DAN PELAYANAN PADA BENGKEL WISHNEW MOTOSHOP DI BEKASI UTARA

Abstract

Motorcycles, like any other vehicle, require regular maintenance and repairs to maintain their performance and keep riders safe. Motorcycle workshops are places where motorcycle owners can perform routine maintenance, repairs, and upgrades on their vehicles. This study was conducted to determine the effect of product quality and service at Wishnew Motoshop Workshop. This research is a quantitative study with a sample of 80 customers and was taken with a nonprobability sampling sample, with the help of a questionnaire using purposive sampling techniques and multiple linear regression analysis. The results of data processing and data analysis show that product quality (X1) and service (X2) contribute 96% to purchasing decisions (Y) and the remaining 4% is influenced by variables not examined in this study. Based on the results that have been carried out, product quality and service fall into the perfect category. From this study it can be proven partially that product quality and service have an effect on purchasing decisions. And simultaneously there is a significant influence between product quality and service on purchasing decisions.