The Influence of Marketing Mix and Healthy Lifestyle On Decisions To Purchase Herbalife Nutrition in Banda Aceh City

Abstract

This research aims to examine the influence of the marketing mix and healthy lifestyle behavior on the decision to purchase Herbalife products. The sample in this study was 98 people. Research data was collected through questionnaires. Hypothesis testing is carried out using multiple linear regression analysis to determine the effect of the independent variable on the dependent variable. The results show that marketing mix partially influences the decision to use the product, a healthy lifestyle partially influences the decision to use the product. Finally, the marketing mix and healthy living behavior simultaneously influence the decision to use the product.