KOMUNIKASI POLITIK CALON LEGISLATIF PEREMPUAN PDI PERJUANGAN PADA PEMILU LEGISLATIF 2024 DI KABUPATEN BEKASI

Abstract

This study aims to determine the political communication strategy used by a particular political party, Partai Demokrasi Indonesia Perjuangan (PDIP) for female legislative candidates in the 2024 legislative elections in Bekasi Regency. The research used a descriptive qualitative approach. Data was collected using interview techniques with five informants. The results revealed a number of elements of political communication in relation to the PDIP's political communication strategy for female legislative candidates in the 2024 legislative elections. Party administrators as political communicators while providing direction to their female candidates. The political messages conveyed to the community focus on their abilities and background expertise to help the community which leads to voting. The channels used, in addition to social media, also use public communication channels, social communication and use MPP online-based applications. The political targets or targets of the candidates are quite broad, because they are not limited by targets from women's groups only, but are more general ranging from student groups, community members, and other community groups. The political communication strategy used by PDIP Bekasi Regency on female candidates in the 2024 legislative elections is a vertical political communication strategy, party administrators and female candidates in the context of providing direction from party administrators to female candidates through small meetings, technical guidance, consolidation and coordination