The Roles of Promotion Strategy to Increase Shampo Pantene Sales Achievement at Naga Supermarket Pondok Ungu - Bekasi

Abstract

This study aims to determine the role of promotion strategy in increasing sales of PT P&G Pantene shampoo product at Naga Supermarket. This study use qualitative research methods and approaches. Qualitative research make the research focus the limit of the discussion. The data this study is primary data obtained from the variable indicators used as interviews for further discussion by the respondents. This research was conducted by interviewing 10 respondents. Based on the result of the interviews, 1.) the quality of Pantene product very good and the price are in accordance with the quality of the product being sold. 2.) delivery of promotion media is easy to understand and clear so that customer are interested in buying it. 3.) promotion in the form of discount and giving gift in store really help customer so they can save customer shopping cost. 4.) the role of direct sales promotion girl can influence sales lavel and also influence costumer buying interest.