Marketing Strategy to Increase Sales Achievement at PT Mitragama Intiperkasa

Abstract

This research studies marketing strategy for the increase of house sales at La Palma Grande, PT. Mitragama Intiperkasa according to product, location, price and promotion with several observations and interviews with related parties. Type of research was qualitative descriptive by selecting some information sourced and direct observation to the location. The result of this research state the product, location, price and promotion La Palma Grande greatly affect the increase in sales. The result of observation of the location of La Palma Grande are very strategic, residential locations directly access the main road, near the highway, education facilities, health facilities and hospital, shopping center, industrial area, business and office areas as well as tourist attraction. In terms of price, the results of interview respondents in La Palma Grande are very affordable for factory employees, civil servants, state-owned enterprises, entrepreneurs and private employees, starting price from 400 million in 2022.