UPAYA BAGIAN PELAYANAN DALAM MEMBENTUK CITRA POSITIF PASIEN PADA KLINIK HARMY MEDIKA

Abstract

This research aims to determine the efforts of the service department in forming a positive
image of patients at the Harmy Medika Bekasi Clinic. This research involves an interview
process and data collection techniques using qualitative methods. Excellent service is caring
for customers by providing the best service to facilitate the ease of fulfilling their needs and
realizing their satisfaction, so that they are always generous to the Company, therefore this
research is to identify problems involving the theory of excellent service in the A6 concept.
The results of this research provide more in-depth knowledge regarding the conditions of
health services that occur around the researcher. And becomes a reference for experience and
application of knowledge gained during studies that is accepted by researchers both in theory
and practice.